Matador Snacks
Charge Forward

Client

Matador Snacks

Campaign

Charge Forward

For a Matador man, there is no room for idleness. His livelihood – his very being – depends on a job well done. There is no hiding behind excuses or slight of hand. His is a world of power tools, snaking drains, lunches eaten while sitting on drywall buckets, classic rock, and long hard stares. And there in the glove box of his beloved pick-up truck is a bag Matador Jerky, an easy eating jerky that fills his man tank.

We built an interactive animated website that served up our product in a language and style our audience would appreciate. In it, Matador Jerky is featured as a tool like any other in the tool belt. It’s there to help a man stave off fatigue, complacency, and, above all, to get the job done. The site also included nutritional information, assorted wisdom, a storefront, and a schedule from the professional bull rider’s association. Because Matador men, they like stuff like that.