Jack Link's
Versus

Client

Jack Link's

Campaign

Versus

For too long, people have believed Jack Link’s Jerky to be a frivolous snack – no better than a bag of cheese doodles or nacho-flavored corn chips. But Jack Link’s is made of meat and meat is made of protein and protein is good for you. So, using a combination of nutritional statistics, highly scientific analysis and hamster wheels, we tested our product against all those other supposedly ‘healthier’ snacks. Conclusion: Jack Link’s Jerky beats the snack out of other snacks.

Microscope

Snacktistical Fact: Fancy Grecian yogurt has more sugar and less jerky than Jack Link’s Jerky.
Comparing vital nutritional information is an activity which obviously requires impressive, carefully calibrated snack-measuring devices and which almost never boils down to simply reading the nutritional labels clearly printed the packages.

Polygraph

Laser Light Show

Speed Gun

Protein Detector